Reservoir Distillery (VA) story

Whiskey startup goes down smooth : Richmond BizSense

So there seems to be a trend beginning of the 375ml bottle being sold at ultra-premium prices. Tuthilltown sells here in Colorado for 45-55 dollars a bottle. Reservoir is doing the same thing at 42/bottle. This better be a perfect tasting product for that price. I can appreciate top shelf, but this is highway robbery it seems for a product just coming out. Is the economy turning around? Are spirits enthusiasts this jazzed about boutique booze? I'm intrigued.